Ioi Corporation

IOI Corporation Case Study 1. IOI strong growth was achieved through a. Good plantation management practice * Continues improvements on yields performance * Maximize output from plantation and factories and minimize input to achieve a low-cost supply chain b. Diversified business base in palm oil industry, from downstream sector to upstream sector 2. IOI opportunities and threats c. Opportunity * Continues growth on palm oil in edible oils & fats market globally * Increase in non-food industry demand, like biofuel.Now, market is focus on renewable energy. Palm oil has been identified as one of the efficient and clean biofuel * Crude palm oil price getting higher and stable year-on-year. * Sales of properties at prime area especially in Singapore have been encouraging * Expansion in Indonesia with recent planting permit approval to the group’s directly owned plantations d. Threat * Major revenue is come from export markets to Europe and US. Weak economic situation affect the de mand on palm oil. With limited land bank in Malaysia * Unfavorable weather condition * Shortage of estate workers * Fierce competition from Sime Darby and Indonesia and upcoming markets like Africa and Brazil are catching up 3. Internal organization capabilities and it weakness. e. Top 3 executive directors are family members. Decisions making are among family members, higher chances in power abusing and lack of transparency f. Has operations in many countries, expose to foreign exchange risk 4. Change and unchanged g. Change Family based share holders lack of transparency. Need to maintain good relationship with stakeholders to increase the efficiency of the group h. Unchanged * Tissue culture research, leading to cultivation of clonal palms with superior traits * Continuous improvement in productivity and efficiency of its operations * Sustainable environmental friendly practices IOI Financial Analysis FY2012 1. Current liquidity ratio = Current asset / Current liability 2012 (RMà ¢â‚¬â„¢000)| 2011 (RM’000)| 9,185,620 / 2,202,499= 4. 7| 7,703,105 / 2,288,028= 3. 36| The group ratio increased in year 2012 2. Total debt to total asset = (short term debt + long term debt) / total asset 2012 (RM’000)| 2011 (RM’000)| 10,148,965 / 23,064,868= 0. 44| 7,393,721 / 19,655,119= 0. 37| Total funds that are  provided by creditors is increasing in year  2012 3. Total asset turnover = Sales / total asset 2012 (RM’000)| 2011 (RM’000)| 15,640,272 / 23,064,868= 0. 67| 16,154,251 / 19,655,119= 0. 82| 4. Profitability = net income / sales 2012 (RM’000)| 2011 (RM’000)| ,828,529 / 15,640,272= 0. 11| 2,290,513 / 16,154,251= 0. 14| After tax profits decreased per ringgit of sales 5. Market value * EPS = 0. 2785 * P/E = 18. 2047 * Price per share = 5. 07 * (Current assets – current liabilities) / ordinary shares = (9,185,620 – 2,202,499) / 6,419,174 = 1. 08 * Fair value = (5. 07 / 2) + (1. 08 / 2) = 2. 535 + 0. 54 = 3 . 075 IOI group’s profit is decreased on year 2012. The market fair value is much lower than the actual price per share. The option is to sell the share instead of buying it.

Presentation of Portnoy’s Complaint

Phillip Roth’s Portnoy’s Complaint is a part of a cultural movement of the 1960s, a raucous man’s story of his sexual obsessions, the plight of a son who has been dominated by his smothering mother and attempts to release his anxieties through masturbation. This story became famous overnight, receiving both wide acclaim and contempt. Roth is described as a product of the 1950s, the last decade in history when education, family values, high culture and high principles were still held in esteem—until demolished by the sexual and psychedelic revolution that followed. There are notable similarities between Portnoy and Roth himself, and the debate whether the novel is a thinly veiled autobiography still ensues among literary critics. A particular type of Jewish humor can be traced to the activities of Portnoy. Such humor, which features so prominently in the novel, has been effectively identified as a separate kind by Sigmund Freud, who wrote that Jewish jokes were usually directed inwards and characterized by profound self-criticism. The protagonist in Portnoy’s Complaint confesses that his entire life reminds of a Jewish joke, although it is not a joke. Thus, Alex Portnoy seems incapable of escaping any of the downsides of his cultural predicament. Immediately after the book was published, the novel quickly acquired a scandalous flavor, and Roth had to cope with a lot of newly acquired celebrity which he despised so much. This hymn to self-stimulation and liberation of repressed sexuality got reflected in both social sciences and popular culture of Roth’s era. Shades of Portnoy can be seen in Woody Allen’s films. Portnoy’s Complaint was attacked multiple times by the Jewish community for ridiculing their culture and heritage. Norman Podhoretz and Peter Shaw used their positions as editor and associate editor of the conservative Jewish journal, Commentary, to revile at Roth’s alleged hatred of Jewish history and identity. However, the most scathing vilification of the novel came in 1972 from Irving Howe in an essay titled â€Å"Philip Roth Reconsidered†, who accused the author of Portnoy’s Complaint of lack of taste, vulgarity and, above all, homeliness. Despite its central thematic preoccupations, which appear to be embattled Jewishness and masturbation, the novel’s popularity can be explained by the universalism of the issues author strives to explicate, such as the growth and decay of big cities, the difficulty of reconciling the sex urge and the love urge over time, and the painful need to outgrow one’s parents. While many literary influences can be traced in the novel, by far the greatest and the most important is that of Sigmund Freud. The views on Freud’s theory of psychoanalysis as expressed by Alex Portnoy are interestingly controversial: on the one hand, Freud is often alluded to as a source of wisdom; on the other hand, Portnoy seems to implicitly blame Freud for trivializing complex human relationships by his excessive and exclusive focus on sex. Essentially, the revolt against parental authority was very characteristic of the decade: the hippie culture, hitchhiking, and experiments with mind-altering substances were all manifestations of this revolt. Like many of his contemporaries, Alex struggles for his right to be bad, together with the entire generation that won the right to misbehave for their descendants. In this struggle, there were many obstacles Portnoy had to overcome, mostly of internal psychological nature, such as the fear of retribution, especially in the form of castration. It is necessary to note that Portnoy’s Complaint is a perfect illustration of the notion that literature cannot be fully understood without immersion into the cultural realities of the age when a certain work was created. Subtly autobiographic, the novel ought to be analyzed based on knowledge of Philip Roth’s own life and background. Although critics concur that there are notable differences between the loving and caring family Roth grew up in and oppressive and neurotic parents of Alex Portnoy, beyond reasonable doubt, Roth’s experiences with the mainstream American culture and the opposite sex have been reflected in the novel.

Cell phones how have they changed us socially Essay Example for Free (#3)

Cell phones how have they changed us socially Essay Some people might find it hard to believe that there was once a time when cell phones weren’t around. Having to recall a time when letters were used to get messages back and forth from one person to another. Then slowly we added the addition of phones. In the beginning phones were just a way to contact people if they happend to be home when called. Then we invented cell phones. With them we can make and receive calls in almost any location and we can send text messages . Cell phone use has increased in the past years because is really easy and economic to have one. Year into year cell phones become better and better. Today , except making and receiveing calls and also texting messages, we can do a lot of interesting things with them. For example we can listen to music, record voice notes, make video clips, play games, take pictures, access the internet and many other things. But there is also a bad side of cell phones. They affected the way we socialize these days; if you notice people are starting to text their friends and family instead if actually speaking verbally. Many adolescents and also older generations spend more time sending text messages or chatting on Facebook than speaking You go out to dinner and look around and see people out with family but there is no conversations going on at the table mostly just huh†¦ yeah†¦ mmhm.., because they are busy texting someone not there on their phones. I feel human communicant is slowly disappearing among friends and family. You even see parent’s texting their kids when in the same house to discuss something with them. Our communication between each other is depending on a little electronic device. People use cell phones in public places, and during church. I have even seen ten-year olds walking across the street texting their friends instead of paying attention to the cars. Cell phones how have they changed us socially. (2016, Apr 19).

Food in the Pentateuch Essay Example | Topics and Well Written Essays - 2000 words

Food in the Pentateuch - Essay Example It is difficult for us in a modern society with such variety of choices and convenience associated with our consumption of food to fully appreciate the day-to-day labor that was required just to get enough food to stay alive in these ancient societies. For many in ancient civilizations, hunger and starvation were only a drought or a poor harvest away. A lack of medicine for herds of animals meant the spread of disease meant flocks could be decimated in a short span of time. These precarious circumstances mad food an especially powerful subject to use symbolically. The recognition that God’s pleasure or displeasure could be measured by good or bad harvests links the earthly need for physical sustenance to the divine nature of God. In many ways, food is the perfect medium to use for symbolic teaching of great spiritual truths. From the very beginning of creation, food has been used as a symbol of the forbidden and the allowable, the sacred and the profane. The Garden of Eden, created for the first man and woman to inhabit was a place brimming with food and fruit of all sorts. Adam and Eve were invited by God to partake of any fruit they wished, save one. Adam in this sense is portrayed as a sort of farmer without labor. Fruit was produced spontaneously in the garden as a symbol of Gods immense goodness and his love for the creatures of the creation. The guidance given to the first man and woman were to live freely in the garden and to avoid only the fruit of the tree that would give Adam and Eve knowledge of good and bad. Without the partaking of this so-called forbidden fruit, Adam and Even would have dwelt eternally in a state of close association with God. However, their existence would have been one without growth and without true free will. They would have remained as obedient children, never underst anding the true nature of obedience or

Development Of African Historiography Essay Example | Topics and Well Written Essays - 1500 words - 2

Development Of African Historiography - Essay Example The historians, mostly hailing from European nations, who relied on material and tangible discoveries as the only sources of information about the early life of any culture, classified the world into â€Å"civilizations† based on an inappropriate definition of the term referring only to societies that left evidences of complex social and cultural systems with a centralized authority that controlled labor, wealth, military forces and commissioned the construction of cities and towns and other public buildings, as well as works of ‘monumental’ art. (Ehret)This approach led to a distinction between different cultures around the world on the basis of intelligence that was measured mostly from written texts that could be translated and could provide a vision into the life of the early people, dismissing the rest of the world as ‘uncivilized’ and ‘unintelligent’ (Ehret) Such attitudes assisted the slave traders in undermining the humanity of the African people, looking down upon their traditional values as ‘primitive’, their ethnic communities as ‘tribes’, their nation as a ‘race’. (Ehret 4-9)These terms though originally meaning nothing degrading have come to be associated with ideas denoting a distinction from what is considered to be ordinary and accepted in a ‘civilized’ society and consequently such dismissals prevented the historians of that time to investigate events that accounted for African history. Thus the rich cultural life of a huge percentage of the population of the world has been left undiscovered due to the limiting beliefs and predetermined superiority of smaller class. Historians today, however, have understood the implications of such an error and have made efforts to develop unique research methodologies for investigating past events through mainly Oral Tradition and Archeology as well as other interesting sources such as genetics, linguistics, and botany.

Animal Products From Cloned Animals in the Food Production-Consumption Research Paper

Animal Products From Cloned Animals in the Food Production-Consumption Industry - Research Paper Example Food production, of course, should have corresponding safety to ensure that mankind will not suffer from the technologically based production of foods from animal products. There are differing and contrasting debates regarding the safety of the food products from scientifically cloned animals versus the conventionally and naturally produced animals. One published article cited that animal products from cloned animals do not pose food safety risks compared to conventional livestock produced animals (Prigg). But safety standards will have to be established well since the use of cloned animals is just on the verge of introduction in to the mainstream food market and will be flooded with multiple reactions from consumers worldwide based on issues people heard about the animal cloning controversy even without in the depth knowledge of what is really going on. On the same context, animal cloning is deemed good on the view that it will give producers and consumers the highest quality of ani mal products. Cloning provides producers with the option of having the best quality of animal products since cloning can produce offspring animals with the suited traits for animal product production (DeLancey et al.). Cloning gives the best produce of the best animal offspring since the cloned animal is from well-selected donor animals with the favourable characteristics or traits giving a highly qualified breed and stock for products. For example, a cloned pig from donors with the characteristic of having more lean meat rather than fat will produce the same quality from donor animals and meets the best quality for meat products, thus having the best chance of being sold and utilized.

Beauty and the Beast Essay Example | Topics and Well Written Essays - 1750 words

Beauty and the Beast - Essay Example In addition to women equality, Rich also broadened her writing to promote equality for gays, those disenfranchised by race and class (Rich 5). From the title â€Å"When we dead awaken: writing as a revision† it is practically difficult to believe how many people have been affected including women and those who don’t have an idea of what is happening (Rich 5). According to Rich, it is exhilarating to be alive at the time of awakening consciousness since it leads to confusion, disorientation and pain (Rich 7). By the virtue that the work is a revision, the main idea is to look back and seeing with fresh eyes of entering an old text from a new critical direction (Rich 7). Relatively, the main idea is to create self knowledge for women who keep searching for identity and refusal to self-destructiveness in the male dominated world (Rich 7). Cupid and Psyche is a well known tales written by Lucius Apuleius in C.E. 150 (Apuleius 1). The tale narrates about a major obstacle that was overcoming to the love between Psyche (which means breath of life or soul) and Cupid (which means desire) (Apuleius 3). The main obstacle was affecting the ultimate attachment of the two in marriage. The story elaborately describes theme of dangerous curiosity, punishment, tests and redemption through divine favor (Apuleius 5). Tiger’s bride by Angela Carter is another love story of a woman who moved in with a mysterious masked Milord (Carter 2). The Milord was a beast and the marriage ended up after her father lost in a gambled game of cards forcing him to award the Milord with his daughter (Carter 3). The Milord was eventually revealed to be a tiger (Carter 5). However, a happy ending is exhibited when â€Å"The courtship of Mr. Lyon,† the heroin transformed into a glorious tiger a proper mate to the beast (Carter 5). The lady and the lion is another short tale about a man who had three

Economic Analysis of the Susan G. Komen Foundation - Philadelphia Research Paper

Economic Analysis of the Susan G. Komen Foundation - Philadelphia - Research Paper Example In this case, public health initiatives to educate the public about the problem of breast cancer have been credited with early detection of cancer, and an increase in the survival rate in many areas. Susan G. Komen Philadelphia is one such public health initiative that brings survivors and activists together in the cause of raising awareness of breast cancer in the community. They are ‘dedicated to fulfilling the promise to save lives and to end breast cancer forever by empowering people, ensuring quality care for all, and energizing science to find the cures’ (Susan G. Komen Philadelphia, para 1). In order to meet these life-changing objectives, the organization must be financially sound and ensure that financial resources are being used in only positive and productive ways. The aim of this paper is to quickly analyze this particular health initiative and determine the extent to which the community is investing in it is proving to benefit all residents of Philadelphia. Analysis Cancer research requires a great amount of both human and financial capital. Organizations that support a public health initiative depend on fiscally sound behaviour in order to continue their operations. The Susan G. Komen organization is certainly no exception. They have proved that they are a responsible entity that is concerned about the work they have chosen to undertake. This was demonstrated recently with their choice of CEO to lead the organization through to the next level. Their new CEO, Judith A. Salerno, M.S., M.S., is nationally known for her work in the areas of health policy and research. She has been chosen to lead the national organization of Susan G. Komen, of which the Philadelphia chapter is a member. Susan G. Komen is the largest breast cancer organization in the world, with over 120 affiliates globally. Community chapters are responsible for serving the needs of breast cancer research through community health and education programs (komenphiladelphia.o rg, para 2). Funding for breast cancer research has turned into a grassroots effort. Much of the financial capital needed to continue operations comes via various charity events. The Pink Ribbon Campaign, for example, is nationally recognized as a way to raise money and awareness of the need for breast cancer research. Susan G. Komen is the architect of this, and numerous other events like it. The aim is not only to raise money but to educate as well. As such, the economic need for this particular health initiative is demonstrated. The financial and emotional cost of breast cancer is enormous. If it were not for Susan G. Komen Philadelphia, an already serious issue would be further exacerbated. The number of breast cancer patients alone were this initiative not in force, would likely be increasing. Research would be stagnated with little hope in sight. Cancer is a health concern that affects not just the individual, but also all of society. Most people personally know someone who ha s been touched by this illness. Economically, we cannot afford to sit on the sidelines. Individuals might not be able to avoid getting breast cancer, but this health initiative serves to educate women about the warning signs and the importance of getting diagnosed early. This alone makes Susan G. Komen Philadelphia an important part of Philadelphia society, and certainly an organization that is worthy of further funding and consideration. Public health  initiatives are designed to educate an uninformed populace.  Ã‚  

Marketing Planning Process Assigment Assignment

Marketing Planning Process Assigment - Assignment Example The marketing plan of greetings card of the company facilitates to know the details of Phoenix Trading Ltd and the position of its cards in the market. The paper contains two parts i.e. Part A and Part B. In the first part, the situational analysis of the product is examined in order to understand the entire external and internal scenario of the greetings card segment of the company and of the market. The SWOT analysis process facilitates to understand the existing environmental scenario of the company and the product and its growth prospects in future. It has been identified that the company has several traders in various countries and about 100 million cards are sold. It provides extreme focus towards maintaining the quality of cards and artistic designs and has various product ranges. There are several weaknesses associated with the cards regarding their incapability to produce e-cards business. However, from the market survey it has been found that there are huge opportunities fo r this product if it is re-launched in a different way with special features. Through the segmentation of the market of the UK on the basis of definite criteria the company can target the specific consumers and markets and manufacture the products according to their preferences and can become successful. The audit of the market also found that there is still the need of such innovative designed cards in the market. ... Table of Contents Executive Summary 2 Part A 6 1.0Situational Analysis 6 2.0Objectives 8 2.1Corporate Objectives 8 2.2 Marketing Objectives 8 3.0Strategy 9 3.1Chosen Growth Strategy 9 3.2Chosen Competitive Strategy 10 4.0Segmentation Targeting Position 11 5.0 Tactics 12 5.1 Product Features 12 5.2 Pricing Strategy 13 5.3 Place 14 5.4 Promotion 15 5.4.1 Communication Strategy 17 5.4.2 Gantt Chart 17 5.4.3 Budget 18 5.5 People 18 5.6 Process 18 5.7 Physical Evidence 19 Part B 20 6.0 Importance of Marketing Plan 20 7.0 Process of Marketing Audit 21 7.1 Theoretical Explanation of process Market Audit 21 7.2 Internal Environment 22 7.3 External Environment 23 8.0 Process to STP 24 8.1 Segmentation 24 8.2 Targeting 25 8.3 Positioning 26 9.0 Barriers for Implementation 27 10.0 References 30 Appendix 37 Part A 1.0 Situational Analysis Situational analysis is included in marketing planning step as it helps to analyse the present situation of an organisation. In this marketing plan, situationa l analysis is conducted to identify the external opportunities as well as threats faced by Phoenix Trading Ltd. This analysis also facilitates to recognise the interior strengths and weaknesses of the organisation (IFUW, n.d.). SWOT analysis is a model that facilitates to develop basis for the generation of marketing plan of the re-launching of a product i.e. greetings card of Phoenix Trading Ltd. The main function of SWOT analysis is to gather information after evaluation from the environment and categorise it into internal aspects such as strengths and weaknesses as well as external issues i.e. opportunities along with threats (Danca, n.d.). Strengths The Phoenix Trading Ltd’s greetings cards

Information and computer technology on banking Essay Example for Free

Information and computer technology on banking Essay For over a decade, the rapid advancement in information and communication technology has significantly affected the banking industry. The banking sector has embraced the use of technology to serve its client’s faster and also to do more with less. Emerging technologies have changed the banking industry from paper and branch based banks to â€Å"digitized and networked banking services†. Unlike before, broadband internet is cheap and it makes the transfer of data easy and first. Technology has changed the accounting and management system of all banks. And it is now changing the way how banks are delivering services to their customers. However this technology comes at a cost, implementing all this technology has been expensive but the rewards are limitless. The banking sector was one of the first to embrace rapid globalization and benefit significantly from IT development. The technological revolution in banking started in the 1950s, with the installation of the first automated bookkeeping machines at banks. This was well before the other industries became IT savvy. However, in Bangladesh the revolution started in 1990s. Present Status: A good number of technology driven services are provided to the customers by the Private Commercial Banks (PCBs), Foreign Commercial Banks (FCBs)and Nationalized Commercial Banks (NCBs). The FCBs operating in Bangladesh like Standard Chartered Bank and HSBCare the pioneers to introduce technology driven banking facilities. Thesebanks provide services like ATM, debit card, credit card, Point of Sale (POS)services, internet banking, phone banking, any branch banking, ElectronicFund Transfer (EFT). Along with these services Standard Chartered Bank isproviding KIOSK service to its customers. Among the local banks, the PCBs are ahead of the NCBs in providingtechnology driven banking services. A limited number of technology drivenservices are being provided by the private Islamic banks in Bangladesh. For sending foreign remittance NCBs and some PCBs are working collaboratively with mobile phone service operators. Application of computer based services in Bangladesh: Electronic Fund Transfer (EFT), SWIFT and MICR cheque are being provided by all the banks. All the banks except Uttara Bank are providing any branch banking to the customers. All banks have debit card facilities for their clients except Citi Bank NA. First Security Islami Bank Limited, Uttara Bank Limited and Citi Bank NA have no own ATM booth. First Security Islami BankLimited is going to establish their own ATM booth. They have already selected the palce for 100 ATM booth and expect to launch within very short possible time.

How Is Readability Important To Writability?

How Is Readability Important To Writability? User-defined operator overloading can harm the readability of a program if the user doesnt take into account differences in operands and possible confusion between the function of an operator. Consider if a user defined to mean the logical AND statement in Boolean logic. Someone else might believe to be the address of a variable such as the case in a language like C. It would make the code difficult to understand for a reader as well as make it difficult for a compiler to catch potential errors when the two functions of the get mixed up. What is aliasing? Aliasing is having two or more distinct names that can be used to access the same memory cell. It is useful in that it allows a programmer more freedom to access data but it also can be dangerous in that aliasing can lead to a lot of errors especially if a programmer doesnt do a good job of keeping track of these names or pointers to a memory cells. How is readability important to writability? Readability is important to writability because if a programming language is difficult to read and understand then it can be difficult for a programmer to create new code that might need to interact or use other code. Often times code needs to be modified and if a program is difficult to read then it is difficult to add new code to it. What are the three fundamental features of an object-oriented programming language? The three fundamental features of object-oriented programming are encapsulation, inheritance and polymorphism. Encapsulation promotes the concept of information hiding, which is useful because it protects information from being changed or altered by other parts of a program. Inheritance allows one to reuse existing software so it allows significant improvement in productivity. Polymorphism allows data types and function to belong to more generic classes thus allowing for different data types to be processed in a uniform manner. What are three general methods of implementing a programming language? One method is compiler implementation in which programs are translated into machine language. Another method is called pure interpretation in which programs are interpreted by an interpreter. A third implementation method is called a hybrid implementation in which high-level language programs and translated to an intermediate language for easier interpretation. What arguments can you make for the idea of a single language for all programming domains? If there is only a single language for all programming domains this simplifies code and increases readability because everyone would learn the same language and have a common understanding of symbols and functions. There are no additional costs of having to train programmers in multiple languages and software would be easier to integrate since everything would be written in the same language. What arguments can you make against the idea of a single language for all programming domains? Different programming languages have different strengths and weaknesses and using a single language for all programming domains can make things more difficult especially when programming in a different language might be easier and more suitable. For example a functional programming language would be ideal for applying functions to given parameters but not a very good way of representing objects in the real world as opposed to object oriented programming. Some programs are more reliable in that they catch errors but at the cost of execution time and run time speed. Others run quickly and efficiently but are more prone to errors. Having a choice of languages makes accomplishing a certain task easier. What common programming language statement, in your opinion, is most detrimental to readability? One of the most common programming language statements that is detrimental to readability is the conditional statement such as an if, while, etcà ¢Ã¢â€š ¬Ã‚ ¦ especially if it involves compound statements and or nested conditionals. I believe this is detrimental because often times conditional statements involve the reader of a code having to scroll up and down to follow what goes next. This is especially true with older languages that use the goto statement or ones that use the break command to leap out of a given conditional statement to a line further down or up. I personally find it even more difficult with nested loop statements because one has to recognize layers of conditionals and even more so in languages like C or Java that use brace marks to end compound statements. Sometimes a reader will forget which loop is running or will have a difficult time debugging when forgets to use a brace mark and the conditional statements overlap. Java uses a right brace to mark the end of all compound statements. What are the arguments for and against this design? One of the arguments for the usage of a right brace mark to end all compound statements is that it keep the syntax simple for compound statements and it saves a programmer time for not having to write extra characters to denote the end of a compound statement. One of the arguments against using braces to end all compound statements in Java is that its more detrimental to readability. Its more difficult to determine which different compound statement (while loop, for loop, à ¢Ã¢â€š ¬Ã‚ ¦) is ending if you use a right brace mark to end all of those statements. This can be especially troublesome if you use many different types of multiple compound statements. Languages like Ada dont use right brace marks to end compound statements and that language has greater readability in this case. For example in Ada end if determines the ending of an if statement, and end loop determines the end of a loop. Many languages distinguish between uppercase and lowercase letters in user-defined names. What are the pros and cons of this design decision? One of the arguments in favor of distinguishing between upper and lowercase letters in user-defined names is that it helps maintain code readability. For example if POINTER, Pointer, and pointer were distinct names that denoted different entities, then it might confuse someone reading the code. One of the cons of languages distinguishing between uppercase and lowercase letters is that it could hurt writability by making it harder for a programmer to code. For example if a programmer used MyString as a user name, then that programmer would have to remember that special case usage since Mystring, and mystring would not be recognized. 10) What are the arguments for writing efficient programs even though hardware is relatively inexpensive? As hardware costs decreased the major cost of computing shifted to programmer costs in software. Programs were being used more and more for larger and more complex tasks and thus having efficiently written programs saved on computing costs. Companies found out that programming language deficiencies such as incomplete type checking and poorly designed control statements led to lower programmer productivity. Write an evaluation of some programming language you know, using the criteria described in this chapter. Readability In terms of readability, Java has some issues with simplicity with respect to readability. There is feature multiplicity in Java as shown in the textbook with the example of count = count + 1, count++, count +=1 and ++count being 4 different ways to increment an integer by 1. Another problem is operator overloading since java allows some operators such as the + sign to add integers, floats, and other number types. One of the good things about Javas overall simplicity is that the basic constructs follows that of the C and C++ family, thus its relatively similar for people who know those languages. Control statements in java have higher readability than old BASIC and Fortran programs because they can use more complex conditionals like for loops. There is no need for goto statements that have the reader leaping to other lines of code that could be far away or out of order. However, the use of braces to designate the starting and stopping points of all compound statements can lead to som e confusion. Java has 8 primitive data types: Boolean, char, byte, short, int, long, float and double and has no pointer types. Data types and structures can be specified to a high degree. Writablity Java has a fair bit of orthogonality in that its primitive constructs can be used in various different ways. Because Java is an imperative language that supports object oriented programming, it can be fairly complex. Java supports data abstraction so it would be easier to create a binary tree in java with its dynamic storage and pointers than in a language like Fortran 77. Java also has a for statement which is easier than using a typical while statement. Java is a high level programming language so specifying details like memory allocation are unnecessary due to javas dynamic array system. Reliablity Java uses a type checker at compile time which virtually eliminates most of the type errors during run time. Its much improved over a program like C especially with respect to allocation and de-allocation of memory. It might be a little more cumbersome to get around the errors of Java but this insures that programmers dont screw up the code and possibly computer like what could happen with an inexperienced programmer in C. Java also has extensive exception handling and can check for and throw for several different documented exceptions. Java restricts the amount of aliasing from its predecessor C to allow for greater reliability. With respect to cost, Java has a fairly extensive library so it can be difficult for people to learn all the aspects of the language. Writing a simple program in Java is rather difficult due to the declaration of the public class and the execution statement public static void main (String[] args) {à ¢Ã¢â€š ¬Ã‚ ¦}. However Javas support of encapsulation allo ws multiple programmers working on a project to collaborate without messing up each others code. Different parts can be designated as public, private, protectedà ¢Ã¢â€š ¬Ã‚ ¦ and thus access can be regulated. Java also has a free complier/interpreter system thus it is more widely used than an expensive compiler. Some programming languages, for example, Pascal have used the semicolon to separate statements, while Java uses it to terminate statement. Which of these, in your opinion, is most natural and least likely to result in syntax errors? Support your answer. Personally I feel that Pascals usage of the semicolon to separate statements is rather counterintuitive but possibly its because I learned the usage of the semicolon to terminate statements in C before I learned Pascal. In Pascal one needs to look ahead and identify whether or not the next line is a statement before putting a semicolon. This can be a hassle because requires a programmer to go back and change code before adding new code. For example if use had a program in Pascal that had a simple if statement If x = 0 then Answer:=1; Then in Pascal if you wanted to add an else clause you would have to go back and delete the semicolon because an else clause is not considered a new statement. If x = 0 then Answer:=1 Else Answer:=2; Some Pascal compilers will catch wrongly placed semicolons and declare them as errors. It also means that a programmer needs to be able to recognize what is and what is not a statement thus it hurts writablity. Of course, other requirements in Java such as the usage of parenthesis around the conditional or the usage of braces around the compound statements can also be confusing. However I think its easier to remember not to put a semi-colon after a right brace than it is to have to watch out for not putting it after each statement. The relative consistency of Java is more intuitive than the structure of Pascal.

Vanitas :: essays research papers

Vanitas Vanitas, found in many recent pieces, is a style of painting begun in the 17th Century by Dutch artists. Artists involved in this movement include Pieter Claesz, Domenico Fetti and Bernardo Strozzi . Using still-life as their milieu, those artists and others like them provide the viewer with ideas regarding the brevity of life. The artists are giving us a taste of the swiftness with which life can fade and death overtakes us all. Some late 20th Century examples were shown recently at the Virginia Museum of Art in Richmond, Virginia. Among the artists represented in this show were Miroslaw Balka (Polish, b. 1958), Christian Boltanski (French, b. 1944), Leonardo Drew (American, b. 1961), Felix Gonzalez-Torres (American, b. Cuba, 1957- 1996), Jim Hodges (American, b. 1957), Anish Kapoor (British, b. India, 1954), and Jac Leirner (Brazilian, b. 1961). In the poem Vanitas Vanitatum by John Webster, we are given a clear view of this movement in the art world. â€Å"ALL the flowers of the spring Meet to perfume our burying† is a beautiful juxtaposition of the beauty of life and the sorrow of passing away. Actually, any definition of this term would be overshadowed by this poem, it so clearly sums up the meaning and importance behind the word Vanitas. "Vanitas still life with portrait of a young painter " by David Bailly includes such objects as dying flowers, a skull, a painting of musician, musical instruments (recorder, conductor’s baton), statuary of a young, virile man and a young child, a portrait of another young man, and a clean palette hanging on the wall. The meaning behind these articles can be manifold, depending upon one’s point of view, but I think they are all important symbols of the passing nature of vitality and life itself. The flowers, once brilliant and lovely, are now withering in their vase. Music, represented by a man playing a lute in a portrait on the wall and by numerous music related items (a recorder, a conductor’s baton) is itself transient and elusive. Obviously a skull can represent death, but it can just as easily be a reminder of what remains behind. The clean palette hanging on the wall is evocative of a clear start, a new beginning, the option available to us all t o begin again, before it’s too late! In â€Å"Wheel of Fortune†, by Audrey Flack, many objects illustrate the transient nature of this fragile life.

Obesity and Self-Esteem Essay -- essays research papers fc

Today obesity is talked about as a major physical health problem. It can cause diabetes, high blood pressure, heart disease, immobilization, and many other problems. However many articles fail to mention what is one of the most important and most destructive problems. This is the effect of obesity on one’s mental health and wellbeing. Being excessively overweight usually instills in it’s victims a sense of self worthlessness and gives them a very negative self-image. This can lead to an array of problems that affect the person in a way that is much more direct and difficult to deal with than physical problems. While the problem is known to affect men, it strikes women much more often. The models and celebrities in the media that set the standard for what women should look like are thinner than 90-95 percent of the American female population (Seid p.6). This is an unrealistic portrayal of what the human body should look like when compared to most women’s genetic makeup. Women’s self-image, their social and economic success, and even their survival can still be determined largely by their beauty (Seid p.5). Men on the other hand seem to have it a little easier when it comes to looks. Their self-image is largely determined by what they accomplish in life and not by whether or not they meet the social standard for looks. Modern clothing and fashion require women to show off their bodies more in tight clothes and by showing more skin than in the past. According to Roberta Seid ...

The Age Of Reason Essay -- Romanticism Essays

The eighteenth century saw unprecedented growth of literature and the arts in Europe and America. Britain during this time period also enjoyed prolonged periods of civil peace that stood in sharp contrast to the bloody and protracted civil and international conflicts that lasted throughout the 17th century. Furthermore, as the rising middle classes increasingly sought both education and leisure entertainment, the marketplace for artistic production swelled dramatically. One of the most critical elements of the 18th century was the increasing availability of printed material, both for readers and authors. The period was markedly more generally educated than the centuries before. Education was less confined to the upper classes than it had been in centuries, and consequently contributions to science, philosophy, economics, and literature came from all parts of the newly United Kingdom. It was the first time when literacy and a library were all that stood between a person and education . The first half of the century has often been aptly described as the Age of Reason, the Augustan Age and the Neo-classical Age. The very description of this period as Augustan throws light on the prosperity and growth of this period, drawing a direct parallel to the affluent era of Latin literature during the reign of Augustus and in the process, claiming a similar Golden Age of English literature and arts. It was an "age of reason" in that it was an age that accepted clear, rational methods as superior to tradition. The period saw the development and growth of a new attitude towards life and more importantly towards the role of nature around us. Rationalism, as an ideology, gained importance and influenced literary works to a large extent. Rationalism as a philosophical doctrine, asserts that reason and factual analysis, rather than faith, dogma or religious teaching should determine the truth. Such a philosophy provided stability and order to the society and was hence considered as a welcoming change from the chaos that Europe had recently experienced. The Age of Reason, hence, emphasized on the importance to perceive life in a scientific and detached manner. It rejected emotion or fashionable belief and stressed on a more rational, logical and scientific attitude towards life. The discoveries of Isaac Newton, the rationalism of Rà ©nà © Descartes, the skepticism of Pierre Bay... ...ight be taken to include the rise of individualism, as seen by the cult of the artistic genius that was a prominent feature in the Romantic worship of Shakespeare and in the poetry of Wordsworth, to take only two examples; a new emphasis on common language and the depiction of apparently everyday experiences; and experimentation with new, non-classical artistic forms. Romanticism also strongly valued the past. Old forms were valued, ruins were sentimentalized as iconic of the action of Nature on the works of man, and mythic and legendary material which would previously have been seen as "low" culture became a common basis for works of "high" art and literature. Romanticism played an essential role in the national awakening of many Central European peoples lacking their own national states, particularly in Poland, which had recently lost its independence. Revival of ancient myths, customs and traditions by Romanticist poets and painters helped to distinguish their indigenous cultures from those of the dominant nations (Russians, Germans, Austrians, Turks, etc.). Patriotism, revolution and armed struggle for independence also became popular themes in the arts of this period.

Women in the Military

Gender discrimination is a paradigm that has affected the role of women in the society depicting her as a minority contributor. Although the number of women in the military continuously increases this mishap is predominantly depicted because women are not allowed to engage in most combat duties as their counterpart male partners in most countries for example Germany, Spain and Italy. This further stimulates the physical and mental characteristics of men and women which argue against the support of women in the battle field. Women are perceived to be weaker than men because of their body structure which contains less dense skeletal systems thus have a higher possibility of fracturing or breaking their body parts. It is also argued that women’s bodies cannot handle the g-forces that are part and parcel of combat pilots therefore, less regarded in the aviation unit. Moreover, women are perceived as more prone to health risks than men thus highly vulnerable. A fact the submarine departments relies on to deny women career opportunities in this field (Adeboyejo 7-15). Women are also considered as psychologically incompetent because men lack the confidence of women performing similar duties as them thus mistrusts them. Men are likely to develop sexual relationship with the women thus affecting their performances. This also leads to unwanted pregnancies which incapacitates the role of the women. Furthermore, women are more likely to be captured by war enemies to be later subjected to dehumanizing acts such as sexual harassment and torture. Cultural practices and beliefs also perpetuate gender discrimination in military as these practices do not allow women to perform military tasks which are regarded as men’s role. Women who engage in this practice are considered as sexually promiscuous and therefore alienated from the community. Therefore, women are forced to prove their competence more than men to counter these allegations (Silva 937-960). This report aims at sharing the views and experiences of women in the military to enable the society to broaden its perspective and knowledge in an attempt of dispelling this paradigm and improve the situation for other younger women who desire to purse military as their career. History of Women in US Military The role of women in the US military was highly emphasized from the early 1900s though gender discrepancy took the toll of their activities and they were not allowed to engage in many tasks that military men were involved in. For instance in 1917 women were recruited as military nurses and doctors to tend to the injured men. Between 1940 and 1943 women were allowed to volunteer their services into the military forces where military curriculum was prevailed to their vicinity. However, they were given small ranks and duties such as being auxiliary corps and administrative officers while the men were their bosses. In the 1990s women were allowed to involve themselves with combat roles though were not accorded the opportunity to participate in the front lines. They were given small menial tasks such as carrying heavy war equipments and weapons to the front lines (Baker 12-238). Lately the role of women in the military have been further defined as a small percentage engages in the combat duties, submarine operations and aviation duties such as military pilots as bans that restricted women from flying aviation planes and ships have been lifted, for instance approximately 170,000 military women are among the US forces deployed in Iraq and Afghanistan (Baker 205). However, they still have to concentrate on proving their competence to the men and the traditional society (Baker 183-227). Hardships that Women in the Military Face Civilization has not totally eradicated this phenomenon as the appointment of officers is still not fairly done because women are treated as the minority which favors the men availing more appointment vacancies to them. Also the selection criteria for women is higher in comparison to that of men as conducted research depicts women in this field to be more learned than men. Therefore, women need to prove their confidence as there are very limited slots for their enrollment into the combat unit for instance in America approximately 15% of the women in the military force are allowed to serve in the combat unit (Mitchell 176). Women also still have to face sexual abuse and molestation from their counter parts while conducting their tasks. On the contrary this unjustly actions go unpunished as women who report such incidents are perceived as weak and thus cannot handle pressure and danger (Onesto para2-5). On the other hand the life of military women who report the incidents are made miserable while in the force by men who would go to extents of killing those women as a teaching guide to others to keep their mouths shut. For example Spc. Kamisha who was murdered in cold blood by her assaulter who she had previously reported three times (Creveld 85). Clearly these complaints in most occasions fall on deaf ears thus perpetuating the criminal offense. For instance in reference to the above case, Spc. Kamisha had reported her assaulter three times with no stern action being taken against him. This increases the vigor of women as they attempt to overcome this predicament and shun it while trying to prosper in the military field. Military women are also commanding for respect and recognition of their rights from the male counterparts, the society and traditional beliefs (Creveld 82-98). It is also quite evident that men in the military receive recognition and acknowledgment for their efforts and success unlike women who have to fight for this provision by demanding popularity in the force which prevails opportunities for them to prove their competence. Also the fact that women are supposed to serve their families and fully dedicate their lives to family responsibilities has increased the campaigns against the incorporation of women in the combat unit especially in countries where Muslim as a religion is prevalent. Therefore, women try to perform dual duties of establishing their responsibilities in the military forces and at home as mothers, in an attempt of proving to the society and men in the military of their capabilities in addressing the two responsibilities to earn the same treatment and respect accorded to man (Mitchell 256). The society has depicted two different stereotypes in the human race where men are portrayed as more analytical than women thus performs their duties better than women. In the event women in the military have to emanate more effort so as to be accorded the same treatment as men and allowed to engage in tasks that men are involved in, for instance submarine and aviation activities. Therefore, women have to maximize on their liberation from administrative and cultural constraints to portray their independence and unshakable attitude to discern this allegations and prove their abilities to work under pressure depicting analytical skills (Hogg para. 3-6). Current Status of Women in the US Military. In the past women were banned from participating into ground combat activities as they did not fulfill the criteria set in the physical test standards. Currently these standards have been re-evaluated and changed to allow more women to perform combat duties as men because of the high demand for military troops to perpetuate peace in Iraq and Afghanistan. In the event women have been allowed to perform their civic responsibilities however, women are still demanding equal civic promotions and acknowledgment. This initiative has still not been fully approved even though implementation steps have taken place. Critics of this move argue that this provision will disrupt the cohesion of men while on duty thereby decreasing their performance and concentration. Also, more women are being recruited into military camps and marine forces. Furthermore, the women are now being trained to defend themselves against sexual harassment and discrimination to avert the inhuman vices that surround them (Manning 7-12). Conclusion The society, government, ethicists and critics should aim at stipulating legislations that support military women to enable them to develop their careers by availing the same treatment accorded to men and in the event protect their rights. Therefore, military women should volunteer to share their experiences both the hard times and jovial moments to enable effective publication of the social injustices they undergo and thus perpetuate the eradication of gender discrepancies in the military, thereby allowing more female youths with the desire of perpetuating their civic responsibility as military agents to do so with ease and pleasure. Word Count: 1413 Annotated Bibliography Adeboyejo, Betsy. â€Å"Women in the Military Face Increasing Opportunity and Risk. † Crisis (15591573). 110. 3 (2003): 7-15. Adeboyejo outlines the increased opportunities for recruiting women in the military as they are can now engage in Marine Corps and aviation unit activities. However, the author stipulates the risks that women have to face while in the military and sends an outcry to the relevant authority challenging them to re-evaluate their policies and improve the working environment for women. Baker, Anni. Life in the U. S. Armed Forces: (not) Just Another Job. Westport, Connecticut: Greenwood Publishing Group, 2008. The author gives the history of women in the military and the development the career has undergone. She further elaborates the duties of both women and men in the military outlining the dedication they put to protect the residents of their countries. Furthermore, she explains that they need to be highly regarded and respected for the work they do is cannot be compensated. Anni also encourages the youths to consider military as their career prospectus because it will give them a chance to fulfill their civic duty and thus reduce the crime rate in the society. Creveld, Van. â€Å"Armed But Not Dangerous: Women in the Israeli Military†. War in History. 7. 1 (2000): 82-98. The author explains the hardships that women in the military face. He further liberates the practice of women always being armed because he describes it as a mechanism for protecting themselves from unethical behaviors that deny them their rights. Hogg, Jennifer. Military Women – Ready to Rock the Boat 18th, July, 2008. Women's Media Center. 22nd, May, 2008. < http://www. womensmediacenter. com/ex/071808. html>. Jennifer Hogg an author in the Women's Media Center published this document with the aim of outlining issues that curb the development of women. She discusses the role the society, government and traditional practices plays in advocating for gender inequality. She uses the military career for women as an example and elaborates what these women face while trying to prove their self worth. Manning, Lory. â€Å"Military Women†. Women's Review of Books. 21. 5 (2004): 7-12. The author studies the life of women who peruse military as their career. The conditions and attitudes that the women in the military display are well elaborated in the journal. The author also mentions the struggle that the women have done to improve the condition of their career which has had a positive impact on the perception of the society and government bodies. Mitchell, Brian. Women in the Military: Flirting with Disaster. Washington, DC: Regnery Publishing, 1998. The author explains the kind of conditions women in the military undergo describing the career as a disaster. He outlines the hardships women have to dwell with everyday and the extent the mechanisms they have adopted to be able to shun the paradigm of gender discrepancy. Onesto, Li. Reality for Women in the U. S. Military: Rape in Uniform. 8th, December, 1996. Revolutionary Worker #886. 22nd, May, 2009. < http://rwor. org>. Onesto, Li a revolutionary worker wrote this piece with the aim of uncovering the sexual harassment, molestation and abuse women in the military face. She explains that when she was on duty the things she saw were horrific as women would get gang raped and not report the incident for fear of her life. Onesto says that those incidents broke her heart thus decided to air out the grievances that women in the military face in an attempt of attracting the attention of the relevant authority. Silva, Jennifer. â€Å"A New Generation of Women? : How Female ROTC Cadets Negotiate the Tension between Masculine Military Culture and Traditional Femininity. † The University of North Carolina Press 87. 2 (2008): 937-960. The author conducted interviews on, military women and men in the Reserve Officers' Training Corps to learn how women surpass the allegation aired out because of going against traditional practices and indulging themselves in masculine activities.

Dress Shop

Name of the Enterprise The business name â€Å"Wedlock Trends† will display a wedding dress shop that will offer the latest and the hottest styles of wedding apparel of the season. Location The location of the business is at Door 4, 500 Gabaton Building, Elpidio Quirino Avenue, Davao City. The commercial space measures 5Ãâ€"14 sq. The space will be rented at P12, 000/month, exclusive of water and electricity expenses. The area is a perfect spot for a wedding dress shop for it is easy to find since it is located in the main road. Aside from that, the area is filled with office buildings, inns, schools, and other business entities nearby.Descriptive Definition of the Product Wedlock Trends shall cater to the needs of grooms and brides in a comfortable and relaxed setting. In its warm and intimate setting, the Wedlock Trends’ friendly and knowledgeable bridal consultants are available to help in finding everything that they need for their upcoming wedding. We offer bridal dresses and all the accessories as well as fashions required for the rest of the bridal party. Project’s Long-Range Objectives Wedlock Trends has been created with one main objective: to provide the bride with the ultimate experience in finding the perfect wedding dress!In 2016, Wedlock Trends will create tie-ups with the prominent photo studio and flower shop here in Davao. It will be convenient for our clients for they don’t have to waste their time searching for quality photos and videos as well as fresh and beautifully arranged flowers. Wedlock Trends will expand and cater other occasions as well. Elegant night gowns, classic dresses, up-to-date men’s suit, and a lot more will be added to our collection for parties, debuts, and other significant events. By doing such, it is expected that the number of employees in every department will be increased as well as the machineries used in the process.Feasibility Criteria The most important guidelines used to judg e the feasibility of the project is its marketing aspect and financial aspect. The marketing aspect tells what the project is all about, who the target market is, when is the perfect time to open the business, where is it located, and how is it going to compete with its competitors. It is also where the demand and supply analysis is, which will be a great criterion. The financial aspect provides the data that shows the projects profitability. It is important to know if the project is attainable, feasible, and profitable.Highlights Of The Project History Many young girls dream about what kind of wedding dress they’d like to wear on their special day so we have thought of creating a project that will certainly be desired by our target market. It’s a business that caters not only the needs of a soon-to-be couples but one that fulfills their dreams, to have a unique and remarkable wedding. This is an amazing business which has developed a strong, distinctive and individual identity with a reputation for both quality and service – very profitable business.This is a delightful business with bridal gowns to suit every style of wedding. It is fantastic opportunity to own a money making business in a very up-market industry. This business is not just a business, it is a life style choice with plenty of fashion. This very good business opportunity provides bridal wear, stocked with a superb range of designer wedding gowns, bridal accessories include jewelry, tiaras, stationery, gifts, to compliment any wedding reception which is excellent for add-on purchases. This is a business opportunity to own and grow a dynamic business .This is an amazing opportunity for someone who just wants to literally wants to jump straight in and continue the exceptional success achieved. It is a business opportunity that is highly profitable and offers great potential whether h global, national or local aspect. Project Time Table and Status The project is expected to be operational by May 2014. For now, thorough studies and research are being done to carefully analyze its standing once we enter the market. Nature of the Industry The wedding gown industry is one that is made up of multiple smaller enterprises like caterers, wedding consultants, dresses, various eauty suppliers (hair, makeup), photographers, favors/bridesmaids gifts, music, honeymoon related, etc. While the industry as a whole represents a lot of money, each of the component parts is much smaller — some smaller than others. These smaller composite suppliers can be very local and likely will be small and privately owned. Mode of Financing The source of funds of Wedlock Trends that will be used to put up the business is from the contributions of the four (4) persons who will be the owner of the dress shop.Each shall contribute P625, 000 for a total of P2, 500, 000. 00. A cash contribution is better than bank loans for it has a lower risk and high interest cost which will result to lower income. Investment Cost The funds allocated for this project is P2, 500, 000. 00. The proponents have agreed to form a partnership wherein four (4) persons merge to contribute for the capitalization of Wedlock Trends, with the intention of dividing the profits among themselves. Major assumptions and summary of findings and conclusion on the following: Market FeasibilityIn our Market Study, we identify who will be our customers, suppliers, and competitor as well as the number of demand that we will gain in the succeeding years. In our data of demand analysis the first year show lesser number of demands, it is because Wedlock Trends is new to the market and customers do not know the business yet. The succeeding years shows the increasing number of demand, it is because Wedlock Trends formulated a marketing program which to have a flyers, posters and streamers printing for the customer to be aware about the existing of the business. Technical FeasibilityWedlock Trends is a cl othing business designed to make wedding gowns, barongs, tuxedo’s and cocktail dresses. The business offer readymade dresses aside from made to order and customize clothes. The supply is high; there are many companies who supply such equipment. Financial Feasibility The Wedlock Trend Dress Shoppe shows an income statement of the cash flows the cash receipts such as profit, salary, capital and so on has an increase every year. It means that the business gaining a profit. For the balance sheet, there is also an increase and the total assets and the total liabilities and owners’ equity is well balance.For the ratio analysis, the profit ratio has an average of 41. 26% means there is a profit of . 43. For the payback capital computation, there is 2. 21, means the capital of the business can be recovered within 2 years. Socio-economic Feasibility The number of Wedding dress shop in Metro Davao is rapidly increasing. The more competition, the better it is for the market, beca use innovation, better products and service will be present. These industries will affect the economy as a whole on a much more scale. It gives employment to those who seeks job. Management FeasibilityThe structure of the business begins with the four (4) persons/partners who are also the owners of the business. The manager will handle the sales, manufacturing and service aspects of the business. In terms of salary scale, the manager will be compensated with minimum wage and the other employees are below the minimum wage. MARKET STUDY Clothing is a beautiful visual demonstration of the social and emotional needs of people wearing it. It also portrays in a clearly understood visual manner, what people of different cultures and styles want socially.Fashion, through times, has gone through so many rapid changes and bizarre extremes that it has examples of nearly every kind of clothing function, especially when it comes to wedding attires. The range of Filipino wedding dresses is remark ably wide, according to the vast cultures, geographical differences, purchasing capacities, influence of the western culture, and bewildering diversities of the ethnic groups. One has, therefore, to sift and isolate, and then relate and bring together, the ideas for creating various designs, which can fit in the context of theFilipino style, conservative, elegant yet still in trend. When it comes to the most special day of a couple’s life, we like to make a personal effort to make it all that it can be. The business will be a full-service wedding dress shop catering to customers who are searching for reasonable quality products at affordable prices. Our main focus will be quality in every process right from buying stuff, raw material selection, designer selection, stitching till the delivery of product to final customer in order to fulfill our goal of customer satisfaction.We will be providing standardized products as well as customized dresses according to ones needs. Geogra phical areas of dispersion The location of the business is at Door 4, 500 Gabaton Building, Elpidio Quirino Avenue, Davao City. The commercial space measures 5Ãâ€"14 sq. The rental price is P12, 000. 00 per month, exclusive of water and electricity expenses. Our Competitors are the Wedding Glamour, Wedding Channel, Wedding Avenue, and Knot’s Forever. Target Market The scope of our wedding dress shop is the people living within Metro Davao with a population of 1,449,296 (National Statistics Office, 2010).To be specific, most of the target market will be composed of couples of ages 18 years old and above, teenagers and young adults in high school and college, and young professionals, who belong to the middle and upper class. The middle class customers are those who have moderate income and have the capability to purchase products and services with high quality. The upper class customers are those who have high income and have the capability to purchase product and services wit h high quality, and look for luxury. Target Market |Age |Population | |Couples |18 – 64 years old |635,412 | |Teenagers |13 – 18 years old |255, 465 | |Young Adults |20 – 24 years old |117,083 | |Young Professionals 25 – 34 years old |186, 691 | |Walk-ins |18 – 64 years old |635,412 | Demand Analysis Projection of the number of the products to be sold. PRODUCTS |Year 1 |Year 2 |Year 3 |Year 4 |Year 5 | | | | |Bridal Gown |– inclusive headdress, 2nd veil, cord, (2) cushions, pouch bag | |Grooms’ Barong |– pinya jusi with embroidery (free makeup) | |Whole Entourage |(1) maid of honor, (3) bridesmaids, (3) flower girls | | |(1) best man barong, (3) groomsmen barongs, | | |(3) bearers (ring, coin, bible) | |Parents’ outfits of the couple |- parents of the couple | | |free pictures | |Bronze Special Package = P 20,000. 00 | | |Bridal Gown |– inclusive headdress, 2nd veil, cord, (2) cushions, pouch bag | | |free ma ke up | |Grooms’ Barong |– pinya jusi with embroidery (free makeup) |Whole Entourage |(1) maid of honor, (3) bridesmaids, (3) flower girls | | |(1) best man barong, (3) groomsmen barongs, | | |(3) bearers (ring, coin, bible) | |Parents’ outfits of the couple |- parents of the couple | | |free pictures | | |free video CD of the wedding | |Gold Special Package = P 30,000. 0 | | |Bridal Gown |– inclusive headdress, 2nd veil, cord, (2) cushions, pouch bag | | |free gown and make up | |Grooms’ Barong |– pinya jusi with embroidery (free makeup) | | |free male perfume | |Whole Entourage |(1) maid of honor, (3) bridesmaids, (3) flower girls | | |(1) best man barong, (3) groomsmen barongs, | | |(3) bearers (ring, coin, bible) | |Parents’ outfits of the couple |- dress & suits for the parents of the couple | | |free pictures | | |free video CD of the wedding | |Diamond Special Package = P 50,000. 0 | | |Bridal Gown |– inclusive head dress, 2nd veil, cord, (2) cushions, pouch bag | | |free gown, make up, bouquet | |Grooms’ Barong |– pinya jusi with embroidery (free makeup) | | |free male perfume | |Whole Entourage |(1) maid of honor, (3) bridesmaids, (3) flower girls | | |(1) best man barong, (3) groomsmen barongs, | | |(3) bearers (ring, coin, bible) | |Parents’ outfits of both couple |- dress & suits for the parents of the couple | | |free pictures with album | | |free video CD of the wedding | | |free picture publicity on Mindanao Daily Mirror | Competitor’s Analysis |Name of Competitor |Products/Services |Location |Store Hours | |Wedding Glamour |Gown & Entourage Package: |Door 1 Gahol Bldg. , E Quirino|9:00 – 5:00pm | | |1 Bridal Gown w/ accessories |Ave. , Davao City | | | |1 Groom Attire | | | |1 Maid of Honor Gown | | | | |3 Bridesmaid Gowns | | | | |3 Flower Girl Gowns w/ basket | | | | |1 Bestman Barong | | | | |3 Groomsmen Barong/Tuxedo | | | | |3 Bearer’s B arong/Tuxedo | | | | |2 Mother Dress | | | | |2 Father Barong | | | |Wedding Avenue |Gown & Entourage Package: |Front of Dep-Ed, E. Quirino |9:00 – 5:00pm | | |1 Bridal Gown w/ accessories |Ave. | | | |1 Groom Attire |Davao City | | | |1 Maid of Honor Gown | | | | |3 Bridesmaid Gowns | | | | |3 Flower Girl Gowns w/ basket | | | | |1 Bestman Barong | | | | |3 Groomsmen Barong/Tuxedo | | | | |3 Bearer’s Barong/Tuxedo | | | | |2 Mother Dress | | | | |2 Father Barong | | | |Wedding Channel |Gown & Entourage Package: |E.Quirino Avenue, Davao City| | | |1 Bridal Gown w/ accessories | | | | |1 Groom Attire | | | | |1 Maid of Honor Gown | | | | |3 Bridesmaid Gowns | |8:00 – 5:00pm | | |3 Flower Girl Gowns w/ basket | | | | |1 Bestman Barong | | | | |3 Groomsmen Barong/Tuxedo | | | | |3 Bearer’s Barong/Tuxedo | | | | |2 Mother Dress | | | | |2 Father Barong | | | |Knots Forever |Bridal Package: | | | | |1 Bridal Gown | |8:00 – 5:00pm | | |1 Head Dress |E. Q uirino Avenue, Davao City| | | |1 1st Veil | | | | |1 2nd Veil | | | | |1 Cord | | | | |2 Cushions | | | |1 Groom Barong / Tuxedo | | | | |Entourage: | | | | |1 Maid of Honor Gown | | | | |1 Maid of Honor Head Dress | | | | |3 Bridesmaid Gowns | | | | |3 Flower Girls Gown | | | | |3 Baskets | | | | |1 Best Man | | | | |3 Groomsmen Barong | | | | |3 Bearer’s Barong | | | Marketing Program Our means of advertisements are posters and streams printing, through networking sites, and fashion shows. Posters and Streamers Printing – This can also be a tool for advertising.We can put posters and streamers printing at malls and hotels and restaurants for them to easily recognize our product. Facebook & Multiply – Billions of people, foreign or local are users of Facebook. And these people logs in almost everyday for about an hour or more. Through Facebook and Multiply, it is easier to reach the right audience. It is easy, convenient, and costs no cent. Newspaper Ads â₠¬â€œ The oldest form of advertising is still an effective way to reach a large number of people. These ads can do a lot more than just advertise one item or one sale–each one can work really hard to bring in customers, and then bring them back again and again. They're a good way to reach a large number of people, especially those aged 45-plus who end to read the paper more frequently than younger demographic groups who tend to get their news from television, radio or the internet. And we can target our ads to the appropriate markets by requesting that our ads run in the section(s) that most closely relate to our target audience. MANAGEMENT STUDY Personnel Expertise Wedlock Trends will hire one (1) manager, two (2) sewers, two 2 (cutters), two (2) beaders. The descriptions of hiring employees are the following: |Manager – |Responsible for maintaining the store in order to ensure residents and visitors have access to necessary supplies and| | |accommodations. |Responsibi lities |Maintain customer services and facilities | | |greet customers and provide assistance | | |maintain cleanliness and order in the store | | |Maintain stock, supplies and inventories | | |take inventory | | |order groceries and supplies | | |mark prices on stock | | |restock shelves | | |Maintain accounts | | |record prices in the log book | | |operate the cash register | | |balance cash receipts | | |make deposits | | |record visa and debit accounts | | |maintain a manual general ledger | |Qualifications |Minimum 3 years of retail management experience. More extensive retail experience will be welcomed. Experience in | | |personal computer retail setting is preferred, but not mandatory. | |Must have an interest in fashion and have an eye for art. | | |Strong leadership skills. | | |Ability to effectively teach/develop others to next level. | | |Good merchandising skills and a flair for conceiving and implementing creative merchandising themes. | | |Strong operations exp erience in receiving, stock and inventory as well as front-end management and office management. | | |Ability to organize and prioritize multiple tasks in a fast-paced environment. | | |Strong interpersonal, motivational, communication and organizational skills. | |At least 25 years old | |Sewer – |Sewers cut, trim, sew and design clothing and accessories according to the company or client’s demand | |Responsibilities |Sew, trim and stitch gowns/suits and other tailored products. | | |Draw and design gowns/suits to present to the company or clients | | |Measure client’s vital statistics that will use as a pattern for the clothes. | | |Sew gowns/suits using sewing machine or other stitching machines. | | |Inspect finished product and do finishing touches. | |Hand stitch edges or linings | | |Iron gowns/suits | |Qualifications |Must have taken vocational or short course in tailoring | | |Must have at least 3-5 years experience as a sewer or tailor | | |Knowledg e in sewing, both hand and machine sewing | | |Knowledge and ability on different kinds of stitches and design | | |Knowledge in different kinds of cloths | | |Knowledge and ability to sew in different kinds of clothes. | | |Knowledge in fashion designing is a plus | | |Knowledge and ability to design wearable and appealing gowns/suits | | |Ability to use sewing machines. | |Pattern Cutter – |Pattern cutters create templates for the kinds of patterns that will be used in clothing lines, based on illustrated | | |designs created by the design department of the fashion company. |Responsibilities |Cut fabrics or textiles | | |Adjust cutting techniques to types of fabrics and styles of garments. | | |Adjust machine controls, such as heating mechanisms, tensions, and/or speeds to produce specified products. | | |Inspect products to ensure that specifications are met and to determine whether machines require adjustment. | | |Operate machines to cut multiple layers of fabric int o parts | |Qualifications |Must have an interest in fashion and have an eye for art. | |Must have good analytical skills | | |Must be computer literate | | |Must be able to work quickly | |Beader – |Beaders are responsible of putting beads and sequins on bridal gowns for accent. | |Responsibilities |Puts beads and sequins on gowns | | |Inspect products to ensure that specifications are met and to determine whether machines require adjustment. | |Qualifications |Must have an interest in fashion and have an eye for art. | |Preferably with 3 years experience in custom-made formal wear | | |With good moral character and working habit | Working Salaries and Benefits Below are the salaries and benefits of the employees. |PERSONNEL |PHILHEALTH |SSS |TOTAL | |Manager |P 301. 00 every quarter |P 225. 00 per month |P 9,030. 00 per month-based on minimum P 301. 0| | | | |daily | |Sewer |P 205. 00 every quarter |P 125. 00 per month |P 4,400. 00 per month | |Cutter | | | | |Beader | | | | |NOTE: |The sewers, cutters, and beaders are not based on minimum wages because they are not yet regulars. | Organizational ChartThe organizational chart of Wedlock Trends shows the structure of an organization and the relationships and relative ranks of its parts and positions/jobs. As a starting business, Wedlock Trends involve few personnel/staff. The manager assumes the leadership roles within the company and will be responsible for the daily operation, over-seeing marketing efforts, buying merchandise, managing inventory and all other administrative duties. The other staffs will assist the owner with assisting the customers and the sewers, cutters, beaders to maintain the dress will be good quality to the customers. Gantt Chart Below is the calendar of activities of Wedlock Trends. OOperating Activities | |Activities | |Activities | |Particulars |Quantity |Price |Acquisition Value | |Bridal Fabric (local) |5 rolls |125/m |P 34,375. 00 | |Bridal Fabric (imported) |3 rolls |395/m |65,175. 00 | |Bridal Lace (local) |5 rolls |280/m |77,000. 00 | |Bridal Lace (imported) |3 rolls |550/m |90,750. 00 | |Pants/Slacks Fabrics |5 rolls |145/m |39,875. 0 | |Dress/Gown (local) |5 rolls |55/m |15,125. 00 | |Dress/Gown (imported) |3 rolls |120/m |19,800. 00 | |Barong |5 rolls |108/m |29,700. 00 | |Tuxedo |5 rolls |125/m |34,375. 00 | |Buttons |5 kilos |250/k |1,250. 0 | |Beads and Sequins |5 kilos |300/k |1,500. 00 | |Embroidery Threads |5 boxes |360/b |1,800. 00 | |Embroidery Threads |4 boxes |1320/b |5,280. 00 | |Needle Book (kit) |5 boxes |6. 50 |32. 50 | |Sewing Thread |8 boxes |206. 5/b |1,651. 60 | |Zipper |8 rolls |33 |264. 00 | |Tape Measure |5pcs |4 |20. 00 | |Yard Stick |5pcs |22. 75 |113. 75 | |Garter |7 rolls |315/r |2,205. 00 | |TOTAL | |P 420, 291. 85 | | Office Materials | |Particular |Quantity |Price Per Unit |Acquisition Value | |Stapler |2 |P 120. 00 |P 240. 00 | |Scissors |3 |55. 00 |165. 00 | |Calculator |2 |390. 00 |780. 0 | |thumbtacks |4 |10. 00 |40. 00 | |TOTAL | | |P 1,225. 00 | |Office Supplies | |Particular |Quantity |Price Per Unit |Acquisition Value | |Long Coupon Bond |1 ream |P 168. 00 |P 168. 0 | |Short Coupon Bond |1 ream |158. 00 |158. 00 | |Pencils |15 pcs |6. 00 |90. 00 | |Pens |10 pcs |7. 00 |70. 00 | |Staples |5 boxes |15. 00 |75. 00 | |Folders |50 pcs |6. 00 |300. 0 | |Paper Clips |1 box |25. 00 |25. 00 | |Fastener |1box |35. 00 |35. 00 | |Record Book |1 pcs |89. 00 |89. 00 | |Binder Aids |1 box |32. 00 |32. 00 | |Adhesive tape |2pcs |22. 0 |44. 00 | |TOTAL | | |P 1,086. 00 | Machineries and Equipment |Machine | |Particulars |Quantity |Price |Life |Acquisition Value |Annual Depreciation | |Sewing Machine |3 |P 8,995. 00 |5 |P 26,985. 00 |P 5,397. 0 | |Embroidery Machine |2 |12,300. 00 |5 |24,600. 00 |4,920. 00 | |TOTAL | | | | |P 10,317. 00 | II – Equipment |Equipment | |Particular |Quantity |Price |Life |Acquisition Value |Annual Depreciation | |Computer Set |1 |P 25,000. 0 |5 |P 25,000 . 00 |P 5,000. 00 | |Printer |1 |3,500. 00 |5 |3,500. 00 |700. 00 | |Air Conditioner |1 |14,000. 00 |5 |14,000. 00 |2,800. 00 | |Water Dispenser |1 |4,200. 00 |5 |4,200. 00 |840. 00 | |Body Form |6 |2,000. 00 |5 |12,000. 00 |2,400. 0 | |Working Table |1 |3,900. 00 |5 |3,900. 00 |780. 00 | |Steel Cabinet |1 |5,700 |5 |5,700. 00 |1,140. 00 | |Electric Iron |1 |690. 00 |- |690. 00 |- | |Ironing Board |1 |350. 00 |- |350. 00 |- | |Electric Fan |1 |1,300. 00 |- |1,300. 0 |- | |Clotheslines Stand |5 |1,299. 00 |- |6,495. 00 |- | |Dress Bag |100 |49. 00 |- |4,900. 00 |- | |Hangers |20 |74. 75/set |- |1,495. 00 |- | |Coat Hangers |50 |69. 75 |- |3,487. 00 |- | |Soft Broom |1 |45. 0 |- |45. 00 |- | |Trash Bin |1 |89. 50 |- |89. 50 |- | |Dust Pan |1 |25. 00 |- |35. 00 |- | |Pail |1 |115. 00 |- |115. 00 |- | |TOTAL | | | |P 87,301. 50 |P 13,630. 00 | Utilities Consumption Operating Expense | |Particulars |Amount | |Lease Payment |P 24,000. 00 | |Office Supplies |13,032. 00 | |Dress Shop Suppl ies |420,291. 85 | |Repair and Maintenance |144,000. 0 | |Electricity Utilities |5,786. 00 | |Telephone Utilities |11,988. 00 | |Water Utilities |6,000. 00 | |TOTAL |P 625,097. 85 | FINANCIAL STUDY Project Cost Summary Project Cost Summary | | |Amount | |Capital Expenditure | | | |Furniture and Fixture |P 45,880. 00 | | |Office Equipment |87,301. 50 |P 133,181. 50 | | | |Direct Expenditures | | | |Feasibility Study (preparation) |7,000. 0 | | |Survey |3,000. 00 | | |Partnership Expense |5,750. 00 | | |Permit and Licenses |1,725. 00 | | |Legal Fees |3,500. 00 | | |Insurance |3,500. 0 | | |Advertising Expense |1,930. 00 | | |Office Material |1,225. 00 |27,630. 00 | | | |Working Capital (1 month) | | | |Salaries |26,550. 0 | | |Light and Power | | | |Electric Bill (482. 25) | | | |Water Bill (500. 00) |982. 25 | | |Communication | | | |Telephone (999. 00) |999. 0 | | |Lease Payments |2,000. 00 | | |Repair and Maintenance |12,000. 00 | | |Office Supplies |13,032. 00 | | |Dres s Shop Supplies |96,158. 77 |151,722. 02 | |TOTAL | |312,533. 2 | The total estimated Total Project Cost for WEDLOCK TRENDS is P312, 533. 52. |Wedlock Trend Dress Shoppe | |Projection Income Statement | |For the 1st year until 5th year | | |2014 |2015 |2016 |2017 |2018 | |Sales (sched. XI) |P1,754,400. 0 |P2,418,600. 00 |P2,891,040. 00 |P3,098,400. 00 |P3,576,000. 00 | |Direct Expense |27,630. 00 | | | | | |Salary (sched. VIII) |318,600. 00 |321,786. 00 |325,003. 86 |328,253. 90 |331,536. 44 | |Operating Expense (sched. XII)|625,077. 85 |643,830. 8 |663,145. 09 |683,039. 44 |703,530. 63 | |Depreciation (sched. I) | |20,806. 00 |20,806. 00 |20,806. 00 |20,806. 00 | |Earnings Before Income Tax |P 783,092. 15 |P1,432,177. 82 |P1,882,085. 05 |P2,066,300. 66 |P2,520,126. 93 | |Tax |274,082. 25 |501,262. 24 |658,729. 7 |723,205. 23 |882,044. 43 | |Net Income |P 509,009. 90 |P927,724. 56 |P1,223,355. 30 |P1,343,095. 43 |P1,638,082. 50 | | | |Assumptions = 3 % Operating Expense per annum | | | |1 % Salary per annum | Wedlock Trend Dress Shoppe | |Projection Cash Flows Statement | |For the 1st year until 5th year | |Cash Receipts |Pre-Operating |2014 |2015 |2016 |2017 |2018 | |Capt. Contribution |P 2,500,000. 00 | | | | | | |Sales (sched. XI) |- |P1,754,400. 0 |P2,418,600. 00 |P2,891,040. 00 |P3,098,400. 00 |P3,576,000. 00 | | | |TOTAL |P2, 500,000. 00 |P1,754,400. 00 |P2,418,600. 00 |P2,891,040. 00 |P3,098,400. 00 |P3,576,000. 00 | |Cash Disbursement | | | | | | | |Capital Expenditure |P 133,181. 0 | | | | | | |Direct Expense |27,630. 00 | | | | | | |Salary (sched. VIII) |- |318,600. 00 |321,786. 00 |325,003. 86 |328,253. 90 |331,536. 44 | |Operating Expense (sched. XII) |- |625,077. 85 |643,830. 8 |663,145. 09 |683,039. 44 |703,530. 63 | |Tax |- | |274,082. 25 |501,262. 24 |658,729. 77 |723,205. 23 | |Profit |- |P 509,009. 90 |P927,724. 56 |P1,223,355. 30 |P1,343,095. 43 |P1,638,082. 50 | |Total |P160,811. 50 |P1,452,687. 75 |P2,167,422. 99 |P2,712,796. 49 |P3,01 3,118. 4 |P3,396,354. 80 | |Net Cash Flow |P2,339,188. 50 |P 301,712. 25 |P 251,177. 01 |P 178,243. 51 |P 85,281. 46 |P 179,645. 20 | |Net Cash Flow Beg. |- |2,339,188. 50 |2,640,900. 75 |2,892,077. 76 |3,070,321. 27 |3,155,602. 73 | |Cash Balance Beg. |P2,339,188. 50 |P2,640,900. 75 |P2,892,077. 76 |P3,070,321. 27 |P3,155,602. 73 |P3,335,247. 93 | Wedlock Trend Dress Shoppe | |Project Balance Sheet | |For the 1st year until 5th year | | |2014 |2015 |2016 |2017 |2018 | |Asset | | | | | | |Cash |P2,640,900. 75 |P2,892,077. 76 |P3,070,321. 27 |P3,155,602. 73 |P3,335,247. 93 | |Furniture and Fixture |45,880. 00 |42,500. 00 |39,120. 00 |35,740. 00 |32,360. 00 | |(sched.I) | | | | | | |Equipment (sched. II) |87,301. 50 |66,684. 48 |49,288. 50 |31,862. 50 |11,436. 50 | |Total Assets |P 2,774,082. 25 |P 3,001,262. 24 |P3,158,729. 77 |P3,223,205. 23 |P3,382,044. 43 | | | |Liabilities & Capital | |Capital |P 2,500,000. 0 |P 2,500,000. 00 |P 2,500,000. 00 |P 2,500,000. 00 |P 2,500,000. 00 | | Taxation |274,082. 25 |501,262. 24 |658,729. 77 |723,205. 23 |882,044. 43 | |TOTAL |P 2,774,082. 25 |P 3,001,262. 24 |P3,158,729. 77 |P3,223,205. 23 |P3,382,044. 43 | Wedlock Trends : 4 partners and Capital Contribution of each is : Partner 1; P 625, 000. 0 Partner 2; P 625, 000. 00 Partner 3; P 625, 000. 00 Partner 4; P 625, 000. 00 Ratio Analysis |Profitability | | | |Average Net Income |P1,128,253. 54 |41. 06% |The profit ratio is 41. 06%, means that for every peso of sales, there is | | | | |a net profit of P. 41. | Average Net Sale |P2,747,688. 00 | | | | | |Average Net Income |P1,128,253. 54 |45. 13% |The ratio is 45. 13%, means that for every peso of sales, there is a net | | | | |profit of P. 45. | |Owners Equity |P 2,500,000. 0 | | | | | |Average Net Profit |P1,128,253. 54 |36. 30% |The contribution of total assets to the net profit is 36. 30% for every | | | | |peso worth of asset it has a profit of P. 36. | |Average Total Asset |P 3,107,864. 8 | | | | | |Liquidity | | | |Average Current Asset |P3,006,830. 09 |494. 65% |The liquidity ratio is 494. 65% or a peso of current liability is | | | | |supported by P 4. 94 or 5 worth of the current assets | |Average Current Liabilities |P 607,864. 8 | | | | | |Pay Back Capital | | | |Parnership Capital |P 2,500,000. 00 |2. 22 |The capital can be recovered within 2 years of appreciation which is | | | | |favorable. | |Average Net Income |P1,128,253. 54 | | | Schedules Schedule I – Furniture and Fixture Furniture and Fixture | |Particular |Quantity |Price |Life |Acquisition Vale |Annual Depreciation | |Sofa Set |1 |P 28,895. 00 |5 |P 28,895. 00 |P 5,779. 00 | |Office Table w/ Chair |1 |7,700. 00 |5 |7,700. 00 |1540. 00 | |Full Length Mirror |1 |2,300. 00 |5 |2,300. 00 |460. 00 | |Full Length Mirror |2 |1,600. 0 |- |3,200. 00 |- | |Plastic Chair/Monobloc |6 |390. 00 |- |2,340. 00 |- | |Jacket Stand |1 |995. 00 |- |995. 00 |- | |Umbrella |1 |450. 00 |- |450. 00 |- | |TOTAL | | | |P45,880. 00 | P 7,779. 00 | Schedule II – Equipment Equipment

Internship Report on Zong Pakistan Essay

Groups individuals according to the occasions when they purchase, use or think of buying a product. 2. Benefits Sought : Groups individuals according to the benefits they seek from the product. 3. Usage Rate : Groups individuals according to the level of usage they make of the product, be it Heavy, Medium or Light usage. 4. User Status : Groups individuals according to whether they are non-users, potential users, first-time users, regular users, or ex-users of a product Loyalty Status : Groups individuals according to their level of loyalty to the product. ‘Hard core loyals’ always purchase the product / brand in question. Whilst ‘Soft core loyals’ will sometimes purchase another brand, and ‘Switchers’ will not specifically seek out a particular brand, but rather purchase the brand available to them at time of need, or that which was on sale. 6. Buyer Readiness Stage : Groups individuals according to their readiness to purchase the product. This segmentation model is particularly useful in formulating and monitoring the marketing communication strategies employed to move consumers towards purchase of a product or brand. Role of Segmentation: Segmentation is the first step towards customer understanding, which allows organisations to build healthy relationships with their customers. â€Å"Money is made by keeping customers, and the whole idea of segmenting customers in order to build customer relationships is to turn it into a mutually satisfying relationship,† says Ovum analyst (David Bradshaw, 2000).

Ggr252 Notes Essay

To gain a better understanding of the retail and commercial activity in the Toronto area, two different types of retail will be evaluated in the following report. The character, market orientation and location of a retail space all play crucial role in contributing to the success of the business. All three aspects of the retail spheres will be carefully assessed in order to make direct comparisons between the two types of retail businesses. The two retail systems that will be contrasted includes the ancillary retail system in downtown Toronto and the Retail Strip on Spadina, south of Baldwin. Part A – Ancillary Retail (First Canadian Place) The ancillary retail system in downtown Toronto is one of the most unique retail systems in the world. It is an underground shopping center that connects all the major banks and towers in the core of the city. The specific area that we investigate is called â€Å"First Canadian Place† and it is located on King & Bay St. This geographic region is one of the most densely engaged regions in all of Canada and this is because of the large skyscrapers that are located on top of this retail center. Its primary customers are upper-middle class workers that are working in the surrounding banks and institutions. Most of the consumers are not wearing jackets and this suggests that they were able to access this center without going outdoors. This is a significant advantage because people are more willing to go to areas that are easily accessible. The retail center is easily accessible by many different types of transportation. There are two subway stations that are located within this are a and there are also buses on the street level. As well, it is very accessible by foot because the retail center is connected to many other different shopping centers in the core of Toronto. There are many different types of stores in this retail center but they are all focused on â€Å"white collars†. Most of the customers are workers in large firms and they want quick access to different types of stores. This is why there is a large amount of fast-food/food court stores that allow workers to have their lunch quickly and efficiently. The busiest time of the day for this retail center is during lunch hour and rush hours because it is very convenient for all the workers to access this center. A 15 minute pedestrian count during lunch hours (around 1:30pm) indicated that approximately 1993 people access this ancillary retail system. This system  is in private property because it is under many large skyscrapers which are owned by private firms. This system is not very easy to navigate because of the complex connections of different shopping centers. Part B – Spadina, South of Baldwin (China Town) The retail strip on Spadina, south of Baldwin (known as China Town) is a completely different type of retail center. This retail is located outside and it is very easy to navigate since the arrangement of the retail stores is not complex. The streetcar track on Spadina helps people to identify the directions more easily (North ↔ South). This area is accessible by public transportation as a result of the frequent availability of streetcars and subway. There are also parking spots on either side of the road that can accommodate for cars. The area surrounding this retail strip consists of schools, university, and small houses. There are a wide variety of stores within the retail strip, offering customers many selections to choose from. Most of the retail spaces consist of restaurants, fashion and accessories stores, and family health services. However, there are also other services being offered, such as banking services, furthermore, there are meat shop and supermarket. This retail space is considered to be public as the entire business strip is not managed or controlled as a whole by any rules and regulations. And most evidently, the retail strip itself is located on a public street. It is possible that the city planners may have designed the street and the retail area to accommodate for the needs of the surrounding residential area. However, the actual stores and their specific styles and characteristics that each retail business offers are mainly unplanned (there might be some planned aspects). In the pedestrian count that was conducted during lunch time (around 1:30pm), a total of 327 pedestrians were counted during the 15-minute count. Chinatown is geared toward the market segment of low to mid-income individuals. Thus, most of the pedestrians are dressed in casual wear and jackets (Note: stores are located outside – winter period). The majority of consumers in this retail strip are Asians who speak Cantonese or mandarin and large portion of them are seniors. Part C – Compare and Contrast After careful analysis of the above two retail spaces, many similarities and differences can be drawn. First and foremost, both business entities consist of multiple retail stores that offer a vast variety of goods and services. This allows customers to have and opportunity to be exposed to a great selection of goods and services, and also creates convenience for the shoppers. In considering the physical location and layout of the two retail spaces, it is evident that both are located where a large amount of traffic can be found. People arrive at these areas by cars, transit (streetcars in China Town/buses in First Canadian Place, subway, cars for both), and walk, etc. This brings more customers to the businesses, and also helps accommodate for large amounts of traffic, which may be created as a result of it. Therefore, in terms of accessibility, both locations are very convenient to customers everywhere because of public access. The Ancillary Retail System is located in one of the most important commercial centers in Canada. There is a large population working above this system and this allows the system to have many customers during the weekdays. The disadvantage is that workers do not work during weekends would cause the system to have less customers, or the stores in the system might not be even opened during the weekends. The major disadvantage to the retail strip is that since the strip is located outdoors, many people would not be willing to shop outdoors in the cold winter. It is possible that the number of customers in the summer would be greater than the numbers in the winter, but it is more likely that customers would prefer the PATH since the system would have the air conditioning turned on in the summer. In both of the retail areas, we can see their different layouts. In First Canadian Place, most of the food services are centralized in the food court, whereas in the retail strip there are no spe cific patterns or layouts. This might be because it is a public space and the retail center is unplanned. The two different types of retail vary in their composition. The PATH system has more chaining retails than those in the retail strip. The stores’ degree of speciality in the strip is higher, this is because the stores are independent and owned by individuals that has the freedom to decorate the store and sell as they wish, without rules and regulations. Through the evidence from my observations, I believe that the retail strip  is less managed than the Ancillary System, because of the nature of the area. The retail strip is located on a public road, the city planners at most are doing their jobs setting out this area as retail but not as much as planning each store and how many stores of different types for this strip to be successful. The Ancillary Retail though, is a planned center, the land is owned as private property, and therefore, the stores run under rules and regulations. Before the stores can open in this planned center, marketing would have been done to see if th e center can accommodate another such shop in there. I believe that everything that goes in the PATH is carefully monitored and managed by a department under its private owner. Although own is private and one is public, one is planned and one is unplanned, despite these differences, they also have many similarities that kept them both running; their styles and selections attract different kinds of customers. The different specialty stores on the retail strip would attract customers that are looking for uniqueness and those that are looking for Oriental-style cuisines, and the stores in the Ancillary Retail would provide customer with convenience to their everyday needs and quick services such as the fast food services to customers who work nearby. Overall, these two different retail areas have their own qualities that attract customers, and everyday there are changes in the market and changes are made in those types of retail everywhere to suit out changing needs.