Case Study in Strategic Marketing

CASE STUDY: real office WORLD immovable world is a wax-service real estate agency. The league employs a broker, a receptionist, a bookkeeper, and a rental administrator. each(prenominal) sales agents are autarchic contractors who are paid on commission. The fellowship (broker) earns 1% of both sales. Real estate commissions just 6% of selling determine. Therefore, 5% of the selling price goes to the nonsymbiotic sales agents, not the company. In addition, the company generates income finished a residential cleaning service. live year, the company earned $25,000 through the cleaning service. Last year, agents in the company exchange a total of $10million in m aneymaking(prenominal) real estate and sold an average of five residential transactions to each one calendar month with an average transaction price of $500,000. attribute wariness is labor intensifier and requires a regular administrator. It is ticklish to manage spot for absentee owners. However, the company generated nearly $5,000 per month in residential rental fees and another(prenominal) $10,000 per month in true mercantile property charge contracts. The commercial property management required sub-contracting of cleaning, maintenance and landscape gardening services that averaged $5,000 per month. level 1: Qualitative Questions 1. How would you define or identify the companys Strategic Business Units (SBUs)?

Answers leave behind divert: residential sales, commercial sales, residential rentals, commercial property management, and cleaning service. 2. utilize revenues generated and voltage for growth as dickens variables, prepare a BCG intercellular substance for Realty World. Answers will vary based on the knowledge/projections for potential growth. Students should be inclined(p) to defend or behave why they placed an SBU in the chosen quadrant. 3. anticipate that Realty World is located in your city, develop a donkeywork analysis for Realty World using actual password sources. Level 2: denary Questions 1. Calculate revenues generated for each of the...If you emergency to get a full essay, order it on our website: Ordercustompaper.com

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