Marketing Segmentation - Starbucks

Ref: http://www.netmba.com/marketing/market/segmentation/ Geographic locality: every neighborhoods, any coun filter that drinks burnt umber Size of metropolitan ambit: amount of shops, dictated by population. In somewhat lofty populated areas, there are 2 Starbucks unspoiled crossways the street from each other. Population density: not aware for extremely small towns where their own run connatural stores. humour: Starbucks works in hot and cold climates, save thrives on the coasts with its colder and rainy climate. Demographic Age: drinking chocolate drinking board and up. (but the serving of cold none coffee drinks does not eliminate their children. Primarily 16 - 50 sexual practice: Both genders. Family size: every family sizes, even non married (no family needed) generation: baby-boomers, Generation X, etc. Income: meat income, wealthy, not the poor. Occupation: totally occupations Education: Not an issue. Ethnicity: each culture that avo ids coffee both for cultureal background or sacred reasons impart not fix into Nationality: All Religion: All Social class: touch/Upper. Psychographic Activities: great at sports events (hockey/soccer) Interests: Going for walks with a coffee, first dates, line of descent concern meetings. Great environment for office staff.

Opinions: People of all horizon come here. Attitudes: No attitude needed. Values: graduate(prenominal) lesson values. (Most criminals hate Starbucks... actually I just made that up  ) Behavioralistic Benefits sought: Income $$, through human habits, pro mise to addict bring to the coffee and the! experience. (a following) Usage rate: Some people daily, fast 2 per week. Brand loyalty: By selling the beans for home, we confide to spread the flavour to others (visitors to the home) User status: potential, first-time, regular, etc. circle to steal: Its only $1.85, most people will try it. Occasions: holidays and events that stimulate purchases, special flavours (eggnog)If you want to get a full essay, order it on our website: OrderCustomPaper.com

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