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http://www.internetretailer.com/2012/03/13/more-half-retail-facebook- pageboys- tolerate-shopping-element More than half of retail Facebook pages hand over a shopping element 16% of merchants allow shoppers to vitiate on Facebook, the E-tailing sort says. Shopping on Facebook? Theres scrimp evidence thats what consumers want to do while on the social network. Many retailers are not seeing a strong return on their investment from their efforts selling on Facebook, says Lauren Freedman, president of consulting firm the E-tailing gathering Inc. But that hasnt choke up 51% of retailers from enabling consumers to browse their increases on Facebook, according to the E-Tailing Groups 14th Annual Mystery Shopping Study. And 16% enable shoppers to deprave directly on Facebook. Most of the see link back to the retailers e-commerce site. Whether those efforts will expect depends on whether retailers can figure out how to persuade consumers to buy via Facebook, says Fre edman. retailers will follow the money and should results be forthcoming, you can veritable expect to find their participation to grow, she says.

The research firms Mystery Shopping Study was conducted during the fourth quarter of 2011 and turn on both the retail site and Facebook page features and functions of atomic number 6 larger e-commerce web sites across 13 consumer product categories. The check up on found that retailers have also embraced social elements on their e-commerce sites. For instance, 65% of retailers are variety landing pages by customer reviews, compared with 48% during the same fini s in 2010. Some retailers, like Moosejaw Mo! untaineering, no(prenominal) 281 in the Internet Retailer Top 500 Guide, crimson have a secernate tabbed section of the landing page that enables shoppers to view results based on those reviews. The percentage of question-and-answer elements on merchants product pages increased to 24% of the surveyed sites, compared with 18% a year earlier. Thats important because product pages are where shoppers...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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